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Brooklyn Crafted
You may or may not have noticed, but we’ve been up to something these last few months.  If you’re following along with us on Instagram and Facebook , you have noticed that we’ve announced some bright new bottles. We have also changed our Facebook name to reflect both of our brands -- Bruce Cost Ginger Ale and Brooklyn Crafted . While most of you are probably familiar with Bruce Cost Ginger Ale (it’s been around since 2010), you are probably not as familiar with little sister brand Brooklyn Crafted that launched last August.  We’re on a mission to correct that. Have questions?  We’re here to help. Q: What is Brooklyn Crafted, exactly?  A: Brooklyn Crafted is currently a ginger beer line utilizing all-natural ingredients and unique flavor profiles that makes one heck of a cocktail .  A brand created with real ingredients for real drinks. Q: How does Brooklyn Crafted differ from Bruce Cost? A: Brooklyn Crafted is the spicier, drier, less sweet counter-part to Bruce Cost and has more simplistic flavor profiles.  Bruce Cost offers slightly less spice and more artisanal flavor profiles. Q: How are they similar? A: Both Brooklyn Crafted Ginger Ale and Brooklyn Crafted Ginger Beer are small batch, hand-crafted, unfiltered sodas utilizing top quality ingredients from around the world.  Q: What is the difference between ginger ale and ginger beer? A: You can read more here . Q: Will I still be able to buy my favorite Bruce Cost flavors? A: YOU BET!  We’re not eliminating anything from the Bruce Cost line, simply adding to it. As all companies tend to do, we’re evolving as we grow.  The re-launch of Brooklyn Crafted was done thoughtfully and we’re so excited to introduce the brand-new packaging! We started with a new logo to pay proper homage to our Brooklyn roots.  From there, we’ve incorporated color profiles to accompany all the ginger beer flavors.  We then threw in a few new sizes and flavor profiles just to keep things interesting. We’ve got quite a bit up our sleeves (including the brand new, exotic juice line reTREAT ) and are excited for you to join along on the adventure.

Bruce Cost Ginger Ale and sister brand, Brooklyn Crafted.

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Keli RobersonJuly 9, 2018
Featured Mules include (from left): Strawberry Mule, Blackberry Rum Mule and the Irish Mule. Saturday, March 3 is National Moscow Mule day and that’s kind of our holy grail; aka we’re excited! Before we get to the nitty gritty of how exactly you can enjoy such a glorious holiday, we’d like to first expand on the ingredients—specifically ginger beer.  Being connoisseurs of [ Brooklyn Crafted ] ginger beer, we’ve naturally encountered some questions about this star ingredient: Is it alcoholic? How is it different from ginger ale? Ginger beer has been around since the mid-1700s in England and has been widely consumed throughout the Caribbean for years.  While it was traditionally made as an alcoholic beverage, these days it’s a non-alcoholic mixer that makes some pretty outstanding cocktails (such as the Moscow Mule).  There are a variety of brands and options to choose from, but not many of them have perfected the art like we have, if we do say so ourselves 😉 Enter, Brooklyn Crafted Ginger Beer.  Unique amongst its peers, it contains real ginger pieces that you can actually see and taste and some pretty unique flavor varieties ( check them out! ).  It’s hand-crafted in Brooklyn, as the name suggests and uses all-natural, simple ingredients and no preservatives. What differentiates our ginger beer from big-sister brand Bruce Cost Ginger Ale ? One simple ingredient: organic ginger extract , which really ups the ante on spice and gives you the much anticipated “ginger burn.” Before we get too off track, let’s not forget why we’re here: NATIONAL MOSCOW MULE DAY! There are so many varieties to enjoy. You can vary your liquors: Vodka, Whiskey and even Gin, which we’ve learned is popular in Germany and aptly named the Munich Mule.  This particular variety simply substitutes the Vodka with Gin in the classic Mule.  Looking for the Irish take?  Try the Irish Mule, substituting Whiskey where the Vodka should be.  You should also try the Strawberry Basil Mule , the Warsaw Mule (which was crafted by our friends at Teddy’s Bar & Grill Brooklyn ) or the Blackberry Rum Mule .  These options too much to handle?  Stick to the classic . Whatever you do, get prepared, grab some Brooklyn Crafted Ginger Beer and celebrate an epic day.  You can thank us later.

National Moscow Mule Day

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Keli RobersonMarch 1, 2018
 
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